Oncourt

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240% Return on Ad Spend

Oncourt – Efficient Retargeting for Ecommerce

Swedish e-commerce, Oncourt, used Match2One to increase online sales. With a CPC of $2.70 and a return of over 240% of marketing spend, Oncourt saw a 10% cost reduction, allowing them to invest money back into its operations and grow their e-commerce. Read the full story here!

About

Oncourt is a Swedish racquet sports equipment retailer. With both a physical presence in Stockholm, Sweden and a significant online presence, Oncourt’s business operations saw an uptick in the growth of pickleball and other racquet sports in Europe, and wanted to capture a greater share of the marketplace. Oncourt came to Match2One with a mutual vision of driving sales while also building its brand in both existing and new markets.

Opportunity

Match2One helped Oncourt improve their marketing by suggesting their programmatic advertising platform. This platform helped Oncourt attract new customers and bring back previous website visitors at a lower cost. Match2One’s prospecting function helped Oncourt enhance their brand and Retargeting boosted sales and drive down CPA.

Results

  • Oncourt’s native ad campaign resulted in 2.42x ROAS, exceeding its goal of 2x
  • Oncourt’s cost-per-click (CPC) of $2.70 and cost per one thousand impressions (CPM) of $2.56 represented a 9% cost reduction, allowing Oncourt to invest money back into its operations.
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“Match2One’s user-friendly platform, exceptional customer success team, and powerful AI made it an ideal programmatic partner for Oncourt in our quest to become Europe’s largest racquet sports retailer.”

- Simon Dimopoulos, E-Commerce Manager
Campaign Objectives

Kampanjmål

Geo

Länder

Sweden

Period

Kampanjperiod

6 months

Devices

Enheter

Desktop, Tablet, Mobile

Campaign Results

Resultat

240%

Return on Ad Spend

Return on ad spend (ROAS)

242%

Cost Per Click

$2.7

Cost reduction

10%

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