LEON

Achieve more with AI powered display advertising

LEON: Capturing New Audiences with Ease

LEON needed a scalable solution to boost brand visibility and drive cost-effective player acquisitions. Match2One’s intuitive platform enabled them to combine retargeting and prospecting campaigns, providing transparency and actionable insights. This approach delivered efficient customer acquisition with a $12.4 CPA and 3.4x ROAS, helping LEON grow while optimizing for future success.

From Awareness to Action

Founded with a mission to deliver stability, accountability, and growth in the iGaming industry, LEON has been making strides in expanding its reach while staying loyal to its core values.

 

To fuel this growth, Programmatic Manager Angelina and her team needed a scalable digital marketing solution that could provide efficiency, transparency, and tangible results. That’s when they partnered with Match2One.

Challenge

In the hyper-competitive iGaming space, LEON needed to boost brand visibility, attract new players, and, most importantly, drive cost-effective first-time deposits (FTDs). The team at LEON sought a platform that could streamline campaign setup, provide meaningful audience insights, and deliver measurable returns on ad spend.

 

“The iGaming market is fast-paced, and reaching the right players at the right time is critical. We needed a platform that offered both powerful tools and ease of use.”

Solution and Strategy

Match2One stood out as the solution LEON needed. The platform’s intuitive interface enabled the team to quickly launch campaigns, while its robust targeting capabilities ensured their ads reached the right audiences. By combining retargeting and prospecting campaigns, LEON tackled their goals from multiple angles:

 

  • Retargeting Campaigns: Focused on re-engaging website visitors who had already shown interest, driving higher conversion rates at an efficient cost.
  • Prospecting Campaigns: Boosted brand awareness and delivered new traffic by reaching fresh audiences and expanding LEON’s presence.

 

The LEON team highlights the platform’s detailed dashboard as a game-changer:

“It’s not just about running ads; it’s about having visibility into where your ads appear and how they’re performing. Match2One’s reporting tools gave us the insights we needed to adapt and optimize.”

Results

The numbers speak for themselves. LEON’s campaigns achieved:

  • $12.4 CPA: Demonstrating efficient customer acquisition.
  • 3.4x ROAS: Delivering substantial returns on ad spend, validating the platform’s effectiveness.

“Our campaigns delivered what we needed — reach, new players, deposits, and visibility in the right places,” says Angelina.

The combination of targeted campaigns and actionable insights helped LEON achieve both short-term wins and a foundation for future growth.

 

Looking Ahead

LEON’s marketing team recommends Match2One to any iGaming brand looking to scale efficiently. “The platform offers the perfect balance of control, transparency, and performance. For operators like us, that’s invaluable.”

With Match2One, LEON has not only achieved measurable success but also gained a partner in navigating the complexities of the iGaming industry. As the marketing team at LEON continue to expand into new markets, Match2One remains a cornerstone of their digital marketing strategy.

Achieve more with AI powered display advertising

“It’s not just about running ads; it’s about having visibility into where ads appear and how they’re performing. Match2One’s reporting tools give us the insights we needed to adapt and optimize.”

- Angelina, Programmatic Manager

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