Swedish clothing brand, Dedicated, needed a way to grow their marketing mix beyond what Facebook and Instagram could deliver. By adding Match2One’s self-service ad platform to tell their story, they managed to reach a wider audience and grow their e-commerce. 

Dedicated Brand focuses on creative design combined with a sustainable production. All their products are made with 100% organic cotton and recycled polyester. 

The collaboration with Fairtrade creates better working conditions for the farmers who produce what will later become Dedicated Brand’s exclusive clothing line.

Dedicated Brand has a story to tell, and a lot of information to share. Before Match2One stepped into the mix, they worked with channels such as email, Facebook and Instagram. Where they both want to reach their audience with new collections and – above all – promote important sustainability projects that sits close to the company heart.

“Our goal with all our marketing is to drive traffic to the website, increase sales, and create long-term customer relationships. But we noticed that we needed something more to add to the mix”, says Kalle Sjöholm, E-commerce Manager

With Match2One’s programmatic ad platform, Dedicated was able to find more and better websites to show ads on. Programmatic ads proved to be a very important part of the marketing mix. Where the easy-to-use platform also enabled a simpler and more efficient way of working.

Match2Ones dedicated team constantly optimizes and updates campaigns. 

“We have a top notch collaboration with Match2One, they’re always on hand helping us reach our goals and developing our digital marketing”, Kalle finishes.